chmod 644 — what rw-r--r-- means
644
rw-r--r--
The owner can read and write; the group and others can only read. Nobody can execute it.
Permission breakdown
When to use 644
The default for ordinary files — HTML, images, config that should be world-readable, source files served by a web server. The owner edits, everyone else reads.
Set it with chmod
Apply this permission to a file:
chmod 644 filename
Or apply it recursively to a directory and everything inside it:
chmod -R 644 directory/
Other common permissions
Or build any permission with the interactive chmod calculator.